About

Hi, I'm Anna. A creative strategist, brand consultant and content specialist.
 

I started out in social, on the content team at the UK's largest employment charity; a big, complex organisation where nothing could be said simply. Five audiences needed five versions of the same message, and all of them had to be true. And it was the best groundwork I could have had!

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I'm not going to tell you the algorithm doesn't matter. Reach is real, engagement is real, and I know what social can do. But the part that holds its value is the story only you can tell. That doesn't date, can't be copied, and doesn't need rewriting every time a platform changes its mind.

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So I don't start with the content. I start with what you stand for, who it's for and why it matters... and then make the content that comes out of it. Whether I make it with you or hand you a playbook to run yourself, the aim is that you stop thinking about it every day.

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Based near Sheffield, on the edge of the Peak District. Usually off the screens and out in the sun when I'm not working.