About me
Hi, I’m Anna. A writer and content strategist for SMEs, solo founders and charities. I help businesses say what they mean, and show up through content that counts.
With 3+ years’ marketing experience, I started my career on the social media team at the UK’s largest employment charity. It was a big, complex organisation where nothing could be simply said. And, looking back, the best groundwork I could have had.
Alongside the 9–5, I began freelancing for SMEs and noticed a pattern. These businesses were much clearer in what they said and did, but felt overwhelmed by how to show up online and stay consistent. The changing trends and algorithms felt chaotic (because they are), and it was easy to get diluted in the wild west of social media.
I’m not going to tell you the algorithm doesn’t matter. Reach matters, visibility matters, and I know what the power of social media can do. But the content has to make sense and earn its place. That’s why my work starts with words: your copy, your story, your voice.
Trends and algorithms change.
The part that holds its value is a story only you can tell.
How I work
I'm not a guru. I won't give you the usual advice. And if you're after volume or full social media management, I'm probably not your woman.
Where I start is by listening. And listening to understand.
I'll get to know your business, where you're going and what you want to achieve. From there, we'll get a plan together, start testing out in the wild, and go from there.
Whether it's a one-off project or ongoing help, we'll look at what you need. We'll get the content plans out of your head, and get you back into your business.
About me
Outside of work, I live near Sheffield and the Peak District. Usually off the screens, spending time with my friends, and out in the sun. Which, if you didn't guess already...
... is entirely the point.